The gay Science
Book Four: St. Januarius
331- Better deaf than deafened – Formerly one wanted to be talked about; that is no longer enough, since the market has grown too large – only a shout will do. As a result, even good voices shout themselves down, and the best goods are offered by hoarse voices; without the vendors’ cry and hoarseness there is no longer any genius. That is, to be sure, a bad epoch for a thinker; he must learn how to find his own quietude even between two noises, and pretend he is deaf until he really is. As long as he has not learned this, he runs the risk of going to pieces from impatience and headaches.